It’s your dream scenario: you’ve landed a charismatic, hard working, top producing agent. He’s great in the office, even better with the customers, and consistently gets results. As any broker knows, however, this dream can quickly become a nightmare, if your best agents leaves for what they believe to be greener pastures. There’s nothing worse than watching steady sales walk out of the door and into competitor’s hands. Thankfully, there are simple things brokers can do to ensure that their best agents stick around for the long haul. Read on to find out how you can persuade your best producers to stick around.
Stay In Touch
Far too many brokers fail to appreciate how much a steady line of communication means to agents. Once you’ve landed a quality agent, it’s important to consistently reach out. They joined your brokerage to begin with because they saw opportunity — make sure they still believe that it’s there for them. “Are you taking full advantage of our unique opportunities,” “are you making the amount of money you would like to be,” and even “are you happy” are all great questions to ask consistently. These small gestures go a long way to making agents feel valued. Properly Manage Teams
Real estate teams are a great way for agents to help one another generate sales and build relationships in the office. They can also become contentious, catty, and competitive if not managed properly. A broker needs to make sure that they are an integral part of team formation in order to ensure benefit for all parties involved and, most importantly, that the best agents remain happy. Consider pairing your top agents with younger ones who still generate sales, and explain to the top agent that they’re serving as a mentor. This allows the top agent to both feel crucial to office operations while simultaneously allowing them to make money. Filter The Noise
Top agents are bombarded every day with advice, news, technology, and sales tips. The broker is often the most experienced real estate professional, and as such can serve as an invaluable resource for even the best agents. If you become someone the agent can learn from, they’ll be more likely to stay with you. It’s an easy and cost free way to engender loyalty.
Try these simple steps to keep your best agents around!